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October 23, 2019 | by QualicoCommunities
When it comes to choosing the right real estate agent to help you find your dream home, you have to go beyond gut instincts and take a good look at the company supporting them. As you know, not all real estate brokerages are created equal. They all have different areas of expertise, company cultures and market share. Real estate agents inherit resources and industry knowledge from their brokerage and use these tools to best meet your housing needs. For anyone still questioning the importance of working with good real estate agency, we’ve come up with five reasons you should care about the brokerage your real estate agent is with.
When it comes to something as important as buying or selling your home, you want to work with a real estate agent firm with a great reputation. A brokerage’s reputation is an indication of their company culture and how they treat their clients. As with any organization, team members tend to soak up the larger culture and learn tricks of the trade from the company they work for. So, chances are, if a real estate firm is known for delivering stellar experiences and prioritizing its client’s needs, you’ll have a similar experience with any of its real estate agents.
Real estate is a massive industry, and as a result, brokerages have different niches or areas of expertise. Some firms specialize in commercial real estate and investment properties, while others specialize in buying and selling residential homes. Every real estate agent may not have the right skillset or sufficient knowledge of the residential sector to find you the perfect single-family home. Knowing the niche your real-estate agent’s firm operates in will help you determine if they have the right experience and skills to do a great job.
This is another important factor that determines how well a firm’s real estate agents are able to assist you in your hunt for a new home. Real estate firms with a large market presence have more leads and access to more pocket listings. If your real estate agent works with such a firm, they’ll be able to show you more houses – increasing your chances of finding the perfect fit.
The real estate firm your agent works for determines the types and amount of resources they have access to. For example, if a real estate agent is part of a franchise brokerage, chances are they have access to turnkey marketing solutions which make it easy to sell homes. They may also have access to larger networks and proper CRM systems to manage these relationships and keep clients happy. On the other hand, real estate agents working at independent firms may offer increased local connections and expertise.
Some real estate brokerages are very hands-on. They have extensive training programs – allowing their agents to stay up to date on new industry trends and practices. Hands-on brokerages also provide supportive teams that help real estate agents with paperwork and other aspects of customer service. Working with an agent from a supportive firm means that you’ll have a smoother experience. They’ll be able to focus on you and your needs since they’re not bogged down with paperwork, and they’ll have the right skills to close the deal.
The brokerage firm your real estate agent works for determines the resources, skills and experience they are able to offer you in your home buying journey. So, when on the hunt for the perfect real estate agent, don’t forget to look into the company they work for.
StreetSide Developments has been building homes for over 28 years. We have the honour of constructing the place in the world where our owners feel most like themselves. It’s why we build one way, and one way only — to the highest level of quality, because we aren’t just building homes, we’re building your home.